Zoocasa.com acquires renovation websites


Search engine Zoocasa has acquired HomeRenovationGuide.com and HomeInteriorGuide.com, two online destinations for homeowners and contractors seeking information and resources for their      homes and projects, from Avid Media.

“The home renovation process is a natural extension of Zoocasa’s mission of helping Canadians find the best home to suit their needs, wants and lifestyle,” says Butch Langlois, general manager of Zoocasa. “Providing renovation guidance as part of the overall search process will enable home buyers to make optimum purchasing decisions.”

Founded in 2001, HomeRenovationGuide.com and HomeInteriorGuide.com are online resources for homeowners and contractors seeking information and advice for their homes and projects. The sites provide content and services to these communities, partnering with established companies       and media outlets to give users the full home experience. The websites provide guidance for every step of the home building process featuring a directory that connects people across the continent with the right person for the job and advice on everything from mortgages to drywall.

Combining listing information and mapping technology, Zoocasa.com allows users to personalize their search experience and discover community, demographic and lifestyle information to help them choose the right home.

As part of the transaction all of the employees of the two websites will join the Zoocasa team at the Rogers Ventures base camp in Toronto.


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