Virtual home staging has come a long way. Although you can still tell that it is a digitally rendered image, the technology has improved significantly. A virtually styled room looks more realistic than ever before.

Story continues below

The key problem remains that when potential buyers view the property in person, it looks nothing like it does online. If your buyers have great visualization ability, then this may not be a problem.

The second issue is scale. It’s easy to pick from a menu of stylish digital furniture pieces but understanding the scale of each piece relative to the overall size of the room is critical. Without this understanding, it can cause potential buyers to question their ability to actually fit real furniture into the space when they view it in person.

One key objective of home staging is to get buyers to fall in love with the space the minute they walk through the door. The second is to make it easier for potential buyers to visualize themselves living in the space with their furniture, especially in small or irregular-shaped rooms. If virtual home staging causes more questions and confusion, has it done its job?

If you plan to incorporate virtual staging as part of your marketing tactic, be sure that your target buyers are among the 10 per cent of the population who have great visualization ability. You may also want to consider the type of virtual furniture selected is appropriately scaled for the actual space. Don’t just go for style.

Virtual home staging has its benefits: it is cheap and it is easy. But the question remains – is it right for your clients and their potential buyers?

What’s your opinion on virtual staging? Please comment below.


  1. For a vacant house/condo, my key objective of virtual staging is to get buyers wanting a showing. So far, it has worked very well. In a strong sellers’ market, I don’t see the plus value of real home staging in a vacant property.

  2. I have only done virtual staging once and it was very effective. My client did not want to pay the cost to completely stage an empty and vacant home and the virtual staging allowed us to get some better photos for the feature sheet and online viewing. I don’t recommend it most of the time but when a client will not spend any money on staging this can be an alternative. Especially since 95% of buyers look online at the listings pictures and details before they even view a property.

  3. Thank you for sharing this Janice. With an irregular floor plan, real staging is even more important. It’s one thing to see it in person, it’s entirely different to see how the irregular shaped rooms can be used in real life.

  4. It is particularly helpful with an irregular floorplan. It gives buyers an idea of possible furniture arrangements.
    I had a condo listed where the seller had the unit remodeled to open concept style and had taken out all of the closets. We were able to virtually stage with attractive armoires strategically placed to to show how storage could be arranged.


Please enter your comment!
Please enter your name here