by TRES Labs | Apr 8, 2022 | Columnists, Featured
The goal of any good promoter or sales representative is to persuade the consumer to choose their product or service. In real estate, this means getting homeowners to list their property and to influence home buyers to shop at your “store.” The purchase is just one...
by David Greenspan | Mar 3, 2022 | Advice for Agents
We talk a lot about the professionalism in the industry and about how we can make it better. We also often wonder whether or not that social media post is real or not…is that really them, do they actually own that, is that really who they are? Well, the two go...
by TRES Labs | Feb 1, 2022 | Advice for Agents
There are four basic markets a real estate sales representative may wish to target with advertising. These are consumers, businesses, professionals and the trade. Each group requires a slightly different campaign but they all can be centred on a fundamental...
by TRES Labs | Jan 18, 2022 | Columnists
The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P’s” of price, promotion, product and placement. With the exception of promotion, these factors are difficult for a sales...
by Shawn Bell | Dec 16, 2021 | Advice for Agents
Wondering how to win clients and do it without using scripts? What I share in this video has been generating quality real estate leads for me for years. In my 17-year career, I’ve found that using scripts does not generate the kind of clients that will sustain my...
