Veteran real estate brokerage owners Costa Poulopoulos and Mary Johnson, who formerly operated Realty Executives Elite in London and Thunder Bay, Ont., have partnered with Peerage Realty Partners to launch StreetCity, a new independent brand. The launch in these cities will be followed by expansion across Ontario, says the owners.
StreetCity also has a market area affiliation with global luxury network Leading Real Estate Companies of the World, which provides its clients with exposure to international buyers and additional marketing tools.
“The real estate industry is ready for an entrepreneurial alternative and a fresh brand focused on customer service, supported by the latest technology and social media marketing,” says Poulopoulos, president and CEO of StreetCity Realty. “Our partnership with Peerage represents the realization of our dream to create a distinctive real estate brokerage throughout Ontario, and ultimately Canada, built upon our proven culture of superior customer service, collaboration and professionalism.”
Peerage operates with a partnership model that marries entrepreneurial firms that wish to retain their independence and their culture with Peerage’s extensive marketing, operational and financial resources, the company says.
StreetCity is launching with 138 sales reps in London and Thunder Bay. It will run ad campaigns in both cities through newspapers, digital and transit ads. It plans to hold official launches later this summer.
In addition to StreetCity, Peerage’s partners include Chestnut Park Real Estate and Baker Real Estate in Toronto and Fifth Avenue Real Estate Marketing, a low-rise and condominium marketing and sales firm in Vancouver and the Fraser Valley.