An Instagram Reels tutorial for real estate salespeople

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Instagram came out with a new tool recently: reels. Watch this video to see how to use them to help grow your online audience.

Building a database during COVID-19

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To help you double down, here are eight ways to build your database during COVID-19 and throughout the winter months.
Properly’s co-founders, from left: Sheldon McCormick, COO; Craig Dunk, CTO; and Anshul Ruparell, CEO.

Properly secures $100-million investment for expansion

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Canadian real estate technology innovator Properly has secured an investment of $100 million to boost plans to grow the company in Canada.

Gauging the success of your social media

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The pandemic has changed the way Realtors market themselves. The days of open houses and door knocking are behind us and while they may return in the future, your marketing machine has to work now.
Christopher Alexander (Photo: Elijah Shark)

Re/Max Integra partners with BrokerBay

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Re/Max Integra recently partnered with BrokerBay, a front desk software/brokerage ecosystem provider. Alexander says some of Re/Max Integra’s brokerages were already using the software.

Real estate marketing budgets are inverse to ROI. Why?

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Regardless of how marketing technology changes or makes connecting easier, the basic concept is the same: people do business with people in their network that they like and trust.
Jennifer McKeown and Andre Parisien

Condos sell virtually for $36 million

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The sale of $36 million worth of pre-construction condos in Quebec over a two-day period at the height of the COVID pandemic sounds impressive. But perhaps equally notable is the fact that all the transactions took place virtually.

Real estate tech accelerator REACH now accepting applications

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A Canadian arm of the REACH real estate technology accelerator is now accepting applications for its inaugural program.
A view of a vacant room after virtual staging.

10 virtual staging tips

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If you’re new to virtual staging, Toronto graphic production artist/virtual stager David Pearcey offers some tips.

Re/Max launches tool to create 360-degree tours

Re/Max recently launched Re/Max 360 Tours powered by EyeSpy360, a virtual platform that allows agents to create 360-degree virtual tours and provides lead-generation capabilities.