How to dominate Twitter

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When looking to up your social media game, consider using Twitter to make an impact. There are 326 million people on Twitter and more than 500 million tweets are sent every day.

Understanding social media networks

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There are multiple platforms, each with their own intricacies. Let’s look into each platform so you can figure out how to make them work for you.
Sterling Wong (Photo by Elijah Shark)

Sterling Wong: Online tech fuels Search Realty growth

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“If drama sells, I’ve got lots,” says Sterling Wong, founder of emerging trail-blazing brokerage Search Realty, an industry technology pioneer.
Properly is offering an iBuyer program in Calgary. The founders, from left: Sheldon McCormick, COO; Craig Dunk, CTO; and Anshul Ruparell, CEO.

iBuyers move into Canadian market

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“Currently these companies are crushing it,” says Ed DePrato of Sweetly in Edmonton, who is launching his own iBuyer brokerage. "They’re dominating the market."

Real estate websites as mass media

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The internet has brought on many changes to our society in the past 25 years. One of the most elegant changes has been the appreciation of a self-serve culture.

Social media marketing: The 80/20 rule

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Social media is meant to be just that – social! While many people, especially Realtors, use it as a platform to get business, never...

Email marketing: Pay attention to open rates

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If you’re not measuring, you're not marketing. Pay attention to the open rate of your marketing email to gauge whether or not it’s effective.

A quick guide to websites for new real estate sales reps

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This is a quick guide about how to cold boot your new real estate website in case you haven’t yet found a technology partner that you understand (or understands you).

Leverage Facebook groups to build your network

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I created my own Facebook group years ago to attract business and it was one of the best business decisions I’ve ever made. The "street cred" it gives you is powerful.

Blockchain, globalization lead real estate tech trends

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There are several technological trends set to take place in 2019 and beyond that will radically change the industry.