Technology

Properly, which calls itself “the Canadian tech-enabled real estate brokerage,” recently announced that it has secured $44 million in Series B financing to fuel a national expansion.

Disruption tools have the potential to dramatically change the face of the real estate industry. Nowhere is there a better example of real estate disruption than Zillow in the United States and their "Zestimate".

To untangle the thorny web that catches proptech entrepreneurs off-guard, I turned to possibly the most plugged-in industry leaders in Canada – Lynette Keyowski, managing partner of REACH Canada and Mike McAra, director of REACH Canada.

Banty.com is offering real estate salespeople a video conferencing solution that has a “number of tools designed to keep their deals moving,” the company says.

For Depalma, the COVID-19 pandemic further emphasized the need to focus on digital marketing. “You have to be online for people to see you,” she said. “That’s why I invested in a GoDaddy website.”

Most real estate agents would agree that their online presence has become more important over the years but with so many tools, platforms and strategies available, it can be difficult to know where to focus your efforts.

The real estate industry has been shifting to an online focus over recent years, as has virtually every sector as a result of the coronavirus pandemic – and this has only led to there being more opportunities for cybercriminals. 

MoxiWorks has formed a new partnership with Century 21 Canada to provide its suite of technology through a new platform called HUB21. The platform is now available to all Century 21 Canada Realtors.

Savvy real estate agents know how to use tech to deepen relationships with their clients. But it’s not a set-it-and-forget-it action. It takes planning and forethought to build relationships that last for a lifetime.

I recently started using Clubhouse and I see tremendous potential of this app for real estate agents.