Technology

The pandemic has changed the way Realtors market themselves. The days of open houses and door knocking are behind us and while they may return in the future, your marketing machine has to work now.

Re/Max Integra recently partnered with BrokerBay, a front desk software/brokerage ecosystem provider. Alexander says some of Re/Max Integra’s brokerages were already using the software.

Regardless of how marketing technology changes or makes connecting easier, the basic concept is the same: people do business with people in their network that they like and trust.

The sale of $36 million worth of pre-construction condos in Quebec over a two-day period at the height of the COVID pandemic sounds impressive. But perhaps equally notable is the fact that all the transactions took place virtually.

A Canadian arm of the REACH real estate technology accelerator is now accepting applications for its inaugural program.

If you’re new to virtual staging, Toronto graphic production artist/virtual stager David Pearcey offers some tips.

Re/Max recently launched Re/Max 360 Tours powered by EyeSpy360, a virtual platform that allows agents to create 360-degree virtual tours and provides lead-generation capabilities. 

Online lead generation has become an effective strategy for Realtors if done right. Lead generation strategies are used to attract and then convert a prospect into a client, using the power of social and digital advertising tools.

Every industry has been affected by COVID-19 in one way or another. And while the fallout has mostly been negative, one niche business that has experienced a positive impact is that of virtual staging.

Engel & Völkers recently announced a partnership with Matterport to provide its network with the latest in virtual technology capabilities.