Products & Tech

Instagram came out with a new tool recently: reels. Watch this video to see how to use them to help grow your online audience.

Stone Point Capital LLC, based in Greenwich, CT is now the lead investor in Lone Wolf Technologies of Cambridge, Ont.

To help you double down, here are eight ways to build your database during COVID-19 and throughout the winter months.

Sotheby’s International Realty Canada recently launched a new cloud-based marketing and real estate brokerage management software called Gateway.

Canadian real estate technology innovator Properly has secured an investment of $100 million to boost plans to grow the company in Canada.

Royal LePage says its new real estate platform rlpSPHERE can completely automate Realtors’ businesses and is the first of its kind in Canada.

With limited hours in a day and dozens of social media channels, which ones should you be on? Broker Tatiana Londono says, "Facebook and Instagram are the No. 1 go-to channels. But TikTok is rapidly taking over..."

The pandemic has changed the way Realtors market themselves. The days of open houses and door knocking are behind us and while they may return in the future, your marketing machine has to work now.

Re/Max Integra recently partnered with BrokerBay, a front desk software/brokerage ecosystem provider. Alexander says some of Re/Max Integra’s brokerages were already using the software.

Real estate businesses that perform badly in the industry do so because they generally have an underperforming brand. Why is branding necessary?