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An Instagram Reels tutorial for real estate salespeople

Instagram came out with a new tool recently: reels. Watch this video to see how to use them to help grow your online audience.
Lone Wolf Insights filters data and draws conclusions automatically based on machine-learning algorithms.

Stone Point Capital takes over as Lone Wolf’s lead investor

Stone Point Capital LLC, based in Greenwich, CT is now the lead investor in Lone Wolf Technologies of Cambridge, Ont.

Building a database during COVID-19

To help you double down, here are eight ways to build your database during COVID-19 and throughout the winter months.
Gateway is Sotheby’s new cloud-based marketing and real estate brokerage management software.

Sotheby’s introduces new real estate brokerage management platform

Sotheby’s International Realty Canada recently launched a new cloud-based marketing and real estate brokerage management software called Gateway.
Properly’s co-founders, from left: Sheldon McCormick, COO; Craig Dunk, CTO; and Anshul Ruparell, CEO.

Properly secures $100-million investment for expansion

Canadian real estate technology innovator Properly has secured an investment of $100 million to boost plans to grow the company in Canada.

New Royal LePage platform rlpSPHERE integrates emerging technologies

Royal LePage says its new real estate platform rlpSPHERE can completely automate Realtors’ businesses and is the first of its kind in Canada.
Tatiana Londono

Facebook? Twitter? Instagram? Which social media channels should you be on?

With limited hours in a day and dozens of social media channels, which ones should you be on? Broker Tatiana Londono says, "Facebook and Instagram are the No. 1 go-to channels. But TikTok is rapidly taking over..."

Gauging the success of your social media

The pandemic has changed the way Realtors market themselves. The days of open houses and door knocking are behind us and while they may return in the future, your marketing machine has to work now.
Christopher Alexander (Photo: Elijah Shark)

Re/Max Integra partners with BrokerBay

Re/Max Integra recently partnered with BrokerBay, a front desk software/brokerage ecosystem provider. Alexander says some of Re/Max Integra’s brokerages were already using the software.

What’s in a name? It’s the key to your brand

Real estate businesses that perform badly in the industry do so because they generally have an underperforming brand. Why is branding necessary?