New Century 21 Canada website to “revolutionize” searches

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Century 21 recently launched a redesigned website, www.century21.ca, which the company says revolutionizes the way consumers are able to search for real estate on the Internet and will also be a conduit to bring new business to Century 21 Canada brokers.
 
“Most consumers begin their search for a new home on the Internet, but until today this has been a slow, frustrating and cumbersome experience,” says Century 21 President Don Lawby. “Our new website brings a dramatically higher level of functionality and ease to the online real estate shopping experience. We are proud and excited to be the first company in Canada to bring this level of service to consumers.”
 
Roald Marth, CEO of WhereToLive.com, a web technology and consulting company specializing in real estate says in a news release. “The new www.century21.ca is the most useful and useable offering in the nation, designed to create new opportunities for consumers and also provide an industry exclusive tool for every Century 21 company and sales representative. This innovative platform takes map-based real estate search to a new level of interactivity, building proprietary AJAX technology onto Google Maps’ already powerful platform.”
 
Features of the new site include:
 
* Integrated real-time search featuring proprietary search technology.
* Enhanced Google Maps technology, including street level, aerial satellite and hybrid views.
* Integrated property search filters to allow consumers to refine their search in real-time and compare up to 10 properties at a time.
* Quick Search for locating specific information in a dynamic, single page view.
* Properties, offices and sales representatives are plotted on a map via colour-coded markers.
* ‘Showcase 21’ provides 21 large photos of properties, making it easier for buyers to decide whether a home is worth visiting.
* Receive automated RSS search updates.
* ‘Your Account’ provides consumers the ability to create a personal profile, save and view their favourite listings and searches, and schedule automated e-mail updates.
* Consumers may search and select a sales representative through the “Work With Me Online” feature.
 
Each company and sales representative receives a free website, which integrates blogging, listings and search, along with a powerful internal platform. All Century 21 System members are provided with a Century.ca branded e-mail address.
 
“The new Century 21 Canada website makes information available to consumers in a way that is substantially better than any other real estate website in Canada,” says Lawby. “The website will be an important new business generation tool for Century 21 brokers and their sales teams, since it will encourage online shoppers to initiate a relationship with a Century 21 sales professional.”
 

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