I generally enjoy reading the articles here and I appreciate your efforts. I just fail to understand the reason to choose to include this article (Warning: This ad may offend you) as the headline piece for this week’s publication. I’m not certain, but it seems to me from the opening paragraphs that the writer seems to imply that we do not need to be mindful about “racial insensitivity” or “racial stereotypes”…? Is this the position that we want to embrace as an industry that is comprised of many different individuals of many different backgrounds?

Story continues below

Should we not take an approach that is mindful of free speech and our democratic principles while still seeking to root out prejudice and intolerance?

The writer seems to imply (again if I understood it correctly) that just like her ad should be allowed and accepted, so too should all other ads/logos/costumes/etc… Why is that so? It is not a zero-sum game.

Her holiday ad sounds wonderful and she should certainly keep placing it if she wants… but that doesn’t mean that everything else is acceptable. And it’s certainly no reason to mock the Canadian masses, as the first paragraph so clearly does!

As a Realtor, I can’t for the life of me understand how the editorial board chose and decided upon this piece. Truly nothing to do with real estate. I suggest sending out a follow-up. If not an outright apology then at the very least an explanation or clarification of the writer’s position and the reason REM decided this was worth sharing.

Strange, indeed.


Yehuda Gelberger
Sales representative
Re/Max Realtron Realty Inc., Brokerage


  1. Yehuda, just as in Facebook, if a reader does not like or agree with something, scroll past it. Tina writes very good articles and we should be pleased that Jim of REM publishes them. The time you took to pen your letter could have likely been better served reaching out to your past clients to build your business.

  2. I truly don’t understand the fuss. Like many of our readers on REM, I am blessed to have friends, clients, and neighbours who practice all faiths; some none at all. Some straight, some gay and some other variables.

    They are all first, people. Some are various sorts of Christians (there are many variables), Jews, Muslims, and other less-defined people’s. They are of varied skin colours. But we all bleed red.

    I include in my cooking world recipes of all sorts. And when I get my own personal grieving behind me, one of my goals is to try to convince cancer patients to learn to “eat with their eyes.” People in all faiths and cultures are not cancer resistant.

    To offer small portions of many good food choices, so “pretty” that the opportunity might temp them to try to eat even a little, when their taste buds don’t work.

    I discovered when I was in hosp that although the food offerings might meet Canada’s Food Rules according to hospital nutritionists, there is such a lack of anything remotely called good food that it makes one wonder if that in itself causes people to expire. I would like to set up some sort of philanthropic effort to try to implement change.

    I want to teach, in my senior years, new or old immigrants to our country, recipes that they perhaps never heard of but would enjoy and enjoy making, themselves. I want to put out my various cultural recipes into the world of expats. Apparently there’s 9 million Canadians, cultures of one form or another, not all are govt employees, who might like to see something from here at home. It doesn’t matter where they originated from initially.

    There’s no excuse good enough to speak to the terrible issues that we never thought we would ever see in our own country. Because of my age, I remember well, as a child seeing big papers in cafeterias and restaurant windows reading “no xxxx whoever’s served here. Those are vivid but not welcome memories.

    Being brought up in church, synagogue, mosque, or not, does not necessarily make one a better person than another.

    When called upon it’s whoever is there, to the rescue. Only thing I wish is that when in Rome, do as the Romans do and perhaps make a more concerted effort to learn English, or even French, because it’s wonderful to preserve the cultural background, but it is a force worth considering perhaps a little more in current times. Assimilate while keeping your own faith and culture alive. And share it with those of us willing to learn even having been fortunate to have been born in a land mostly free of hate.

    Carolyne L ?

  3. Dear Yehuda, the original editorial concerned a REAL ESTATE ADVERTISEMENT that was featured in a local news paper. How is that NOT related to Real Estate. It is not something we do every day, but it is related. Her experience with placing the article was the reason for the article. Her lead into did explain a bit of what is happening in Canada today and how CRAZY the SJW have become. Maybe it was a bit of rant and you didn’t like, like the offended person who called her, just move on and get on with your life, stop being so offended by everything.

    As for Society accepting everyone’s “racial insensitivity” or “racial stereotypes”, NO we should not accept ALL of them there are some that should not be tolerated such as:

    Muslim cleric in B.C. says celebrating Christmas is worse than “murder, adultery, and other major sins”

    This is the type we should not accept and should fight tooth and nail to rid society of, however even this type insensitivity is allow. Wishing someone Merry Christmas is totally acceptable.

  4. i think the complainers should just ask themselves,”What would Jesus do?”
    The ad will attract those it is intended to attract. If that’s not you, great.
    Find a realtor who shares your beliefs and life experience but don’t detract from others doing the same.

  5. Yehuda:

    You seem to be in favour of censorship by anyone other than Jim the-editor-guy. Jim did not censor your opinion. Now it is you who has chosen to be offended by Jim via proxy (another’s opinion that does not dovetail with your own).

    This comments section is a sometime debating forum. Let’s debate issues without getting offended.

    By the way, have you noticed how much interest this thread has created? Reading what others think and subsequently have the spirit to put out there is a good thing, not a bad thing.

    Political correctness is running amuck these days. Snowflakism is blow’ed in the wind, but only for those easily offended. Suck it up buttercup. Rise above it all. Life ain’t that bad. It is the ability to accept that others possess different backgrounds and beliefs from your own that leads one to be a tolerant human being, not easily offended and driven to confrontation every time a difference of opinion crosses one’s field of awareness.

    It seems that the more easily one is offended by mere opinion, the more one leans toward possessing an authoritarian/dictatorial mindset/personality…which just might be a better reason for others of a different mindset to be offended, but who will not be if they are not also snowflakes. What the world needs is more snowballs. They don’t melt down so fast.

    Feel free to lobby Jim the-editor-guy to remove this post.

      • Hi William:

        I used to love recess. I got to escape from the authoritarianism of the classroom. Unbridled creativity was set free twice a day during school hours. We used to be able to throw snowballs all over the place and absorb the hits without much in the way of complaint. If we got hit we learned quickly how to duck, immediately fashion up our own artillery, and let fly. This type of activity was simply a precursor to life out in the real world. Then we would trot back into the bubble world of academia (aka groupthink).

        Life was more fun before the helicopter parents and political correctness police-types gained ascendancy. We all had names for everyone else. We would get temporarily pissed at a name caller, then forget about it, and then we would start playing with one another again. This cycle would happen over and over again. We didn’t melt down. We learned life’s lessons.

        What the world needs is thicker-skinned get-on-with-it snowballers instead of thin-skinned “Teacher, teacher, Jimmy called me a…(take your choice)” snowflake noballers.

        I will soon be 72 (if I make it) and I hope that I will never grow up. (Working hard to achieve that goal)

        I have been retired for over ten years now, and I am thankfully enjoying permanent recess. It gives me time to piss off those who take themselves too damned seriously.

        Where does it say that one has to act one’s age? The key word is “act”…Bill the Pill.

        Yours truly,

        Take your choice.

  6. It would seem from the comments made here that some of the (main) points and message of the article in question were missed or misinterpreted.

  7. As a former contributor to REM and a committed enthusiast, I encourage you to read Dan St. Ives current column on chicken noodle soup. It has nothing to do with real estate and yet had me nodding my head in agreement of Dan’s premise because all of us have shared the experience. REM, in my opinion, is successful because it is relevant, even when articles may not have a direct connection. I wrote 250 columns for REM, many not directly about real estate but always connected to the common experiences members of our profession encounter. Keep reading and enjoy, even if you have a different point of view.


Please enter your comment!
Please enter your name here