Some people learn a new and better way of doing something but keep it to themselves. Not Barbara Brindle, who is excited about her idea to run multiple offers online with Zoom and is willing to teach any Realtor who wants to learn.

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Her goal is to bring the concept to the forefront and better the industry for all. And it’s not just a strategy for pandemic times.

“Agents who have tried it say ‘Why would we go back to doing this in person? There’s no reason.’ It’s that powerful,” says Newmarket, Ont.-based Brindle, broker of record at Re/Max Hallmark York Group Realty and VP of career development, Re/Max Hallmark Group of Companies.

She says she came up with the idea last summer, when she was learning how to make the best use of Zoom for online training. It was then that she discovered breakout rooms. “You can do up to 50 breakouts, 49 for offers and one room for clients. It’s a way to get back to the belly-to-belly (experience) and create buzz…and an experience for clients.”

Beta testing began last October, with five people from each Re/Max Hallmark region. “Any time someone had multiple offers, I offered to moderate and learned something new every time.”

Clients love it and co-operating brokers feel like their message is getting delivered, and the transparent process gives listing agents control. “One of the benefits is that it needs a little lead time to set up,” says Brindle. For example, there could be a 5 p.m. registration of offers and a 6 p.m. presentation. Only those who register offers are invited to attend. “Presenting to the seller is a privilege, not a right.” By having offers registered on time, it eliminates the hassles of the last-minute offer and gives the listing agent more control. “It’s no longer wild west behaviour, it’s a circus with tickets,” she says.

Brindle’s free comprehensive course teaches how to do multiple offers in a fair and equitable way. It offers step-by-step instructions for everything from administrative set up to managing a pre-emptive offer, and how to set up Zoom and Zoom settings. It was all designed so someone who doesn’t do tech can manage. For confidentiality reasons, the session does not include participants.

Zoom allows sellers to be put in a private café. Then people are admitted one at a time.  For her express version (three or fewer offers) it is a “forensic presentation” that shows the full offers online. For four or more offers, each co-operating agent gets five minutes for their presentation. The seller gets to meet all co-operating agents. “We’re creating the same environment as in the office, but online,” Brindle says. And everyone feels heard.

Sellers love it. She says she asked one of her clients, a tech guy, if he would like to try it. He was excited, telling her it was like going to Disney (because it’s experiential, and that’s what real estate is all about).

Buyer agents love it too, she says. Even though his wasn’t the winning bid, one co-operating agent was anxious to learn.

Brindle, who has been in the top one per cent at Re/Max for 25 years, is passionate about “building a better Realtor.”

She says the gap is widening between those who keep up with technology and those who don’t. And the longer people wait, the harder it is to catch up. “It’s important to stay on top of the game,” she says.

Brindle has been a real estate educator since 1998. She worked at the Ontario Real Estate Association for many years, was an instructor with National Association of Realtors for 20 years and is a facilitator in the Zoom-delivered simulation program of the Real Estate Salesperson Program at Humber College.

Her three sons are in the business.

The comprehensive course, How to run and manage multiple offers using Zoom, is available at www.learnwithus.ca, a site that offers free education for anyone who wants it.

12 COMMENTS

  1. Dealing with multi-offer is already challenging enough to start with sometimes.
    Thank you for the efforts using the latest technology, zoom. However, I prefer face-to-face interaction to serve my clients and make sure to educate them about the market condition as well as the property.

    Regards,

  2. This is so timely and so important. Thank Barb for this great information. This strong sellers market is challenging for everyone and if you can create a more transparent, inclusive and fair offer system, you will get better outcomes for all of the parties. Both your human connections skills and your technology skills matter more than ever.

  3. First Barb, thanks for opening up your information about using Zoom to present offers. It sounds like a great idea. Matter of fact i’ve clicked into the information and listened to the presentation.

    We are a family of Realtor’s and was telling the rest to get on this. To me it won’t take long until all offers are done this way.

    The ones that don’t get it, will be the ones that didn’t get the sale.

    I really like the way we can present in a orderly fashion.

    Looking forward to trying it out.

    Thanks again.

    Al

  4. Interesting comments. So why aren’t agents doing this? It helps our buyers, sellers and our peers Easy to criticize and sound brilliant but making a contribution to our industry matters for some at least. It is a brilliant class, well reviewed and appreciated. Frankly in our industry there are no new ideas but a lot of old habits

    • Ok, so you cut offer registration at 5:00 pm and you are presenting at 6:00 pm and a last minute say at 6:15 pm. an offer wants to register and you sorry too late? You should have registered by 5:00 pm? Then the late buyers agents see a sold price for $50,000 below what his offer was. In this modernization, what happens here? I know it is an inconvenience, it has happened to me many times. However, quite often this is the best offer. I don’t think looking after a clients best interest is a habit that goes out of style

      • You misread the article. Cut off is only to get a “TICKET” to do the online ZOOM presentation in front of the seller. All offers must be presented to sellers pursuant to the Real Estate & Business Brokers Act and our code of Ethics. Would be great if people watched the 37 min video class I have offered at no charge before making comments.

        • Excellent suggestion on the Zoom presentations. Thank you for sharing.

          Omer raises a good point – offers registered post registration time and client’s best interests. It is one that actually is a problem in the industry where the solution is misunderstood and with all due respect, your answer wasn’t wholly correct.

          The ACT requires that seller instructions on the handling of offers be reduced to writing. They can insist if they wish that no bully offers are presented to them which of course would mean that not all offers must be presented to the seller. Additionally, having a registration deadline is imperative for an orderly presentation of offers that is not happening in person where an agent may have 2 or 3 versions of an offer on hand and ready to submit depending on the known number of offers by the time it;s their turn, That’s ab advantage electronic submissions do not have. So, while no seller really wants to lose a highest and best, they can insist that that no offers will be presented which were not registered by deadline.

          There is no excuse for late submissions on an offer date, it’s rude, unfair to the rest of the buyers who played by the rules who estimated their offer based on the number of offers known to them and disrespectful to the seller who set up the presentation timeline for a reason. Similarly, there would be those agents who would want to abuse the 5 minute zoom presentation and who, if it was true that all offers must be presented, can drag it out by hogging time.

          The tactics some in this industry employ and keep finding to employ is what makes the general public perceive it negatively. We need to understand the rules we are held to better and clean it up.

  5. Old idea. Just thinking of this now? And presenting offers from a buyer to a seller is law and a right. It has nothing to do with privilege. Unless you are insinuating only the privileged are allowed to present an offer. As a matter of fact implementing time frames to present offer’s , in my opinion , should be banned. Imagine if a Buyer had the highest and best offer but missed the arbitrary time dead line to submit an offer being presented two hours later? If I was a Seller I would hold someone responsible. And with technology it can be convenient, But because it is different does that really make it better? And all this is easily available through Zoom tutorials on line.

    • thats funny David. Do you know anyone in Burlington presenting offers via Zoom? I don’t. It also seems to be fairly new and cutting edge with the Toronto crowd as well and gives the Buyer agents an opportunity to communicate to the Sellers again directly (pre covid days). Have you taken the course referenced? I’m guessing you didn’t. I did and I sell a fair amount of real estate. It was substantial and offered tremendous value.

      Submitting an offer from a buyer to a seller is a right. Presenting it would be completely up to the Seller and the Seller agent however (even if you buyer makes that request). It certainly is not the “law”.

      Time frames to present offers are currently allowed. Those timeframes are also dictated by the Seller and the Seller agent to offer some level of control and organization around offers. They are most often overlooked if the offers still come in late.

      Technology can be convenient if utilized properly. This course offered just that. It adapted to the time where we have some major limitations to how we can present offers. It organized an old concept with a new technology and gave the step by step as to how to go about doing it while ensuring best practices. I don’t need to sort through the Zoom tutorials to figure it out because Barbara kindly offered all of that in the class.

      • I am not really sure why you would be upset with my comment. Zoom has been around for 10 years. Not really cutting edge at this stage of the game. And quite frankly I am surprised that more offers are not presented via zoom. I thought that before Covid hit. I am guessing that presenting multiple offers, while zoom convenient, still comes with challenges when dealing with 26 offers( and maybe 1-3 offers your Seller may want to deal with), as well as technical difficulties that may arise, as just two reasons why this has not been readily adopted yet. Zoom presentations are fantastic when not in a multiple offer situation and give a Selling agent an opportunity to present and negotiate on behalf of their Buyer’s. If the Seller and the Seller’s Agent allow that. I apologize my interpretation was that the writer was implying that not all Offers in writing would be presented to a Seller. Only the privileged Offers. You answered your own comment about time lines not being respected. And I always look at technology from the perspective of, is it better or is it just different. I may be pessimistic regarding “game changers” as I have been attending conferences and presentations since 1995 and have seen many “Game Changers” never take root. I do not mean any disrespect and did not comment on weather the course was of value or not. I have gone through the Zoom tutorials a while back and I agree it can be a challenge to go that route. But practice makes perfect. Once again my humble apologies if I offended you.

    • And what buyer exactly would miss an imposed deadline? One who just a few hours ago decided to enter the market?

      That’s a non-argument. It’s akin to saying that a seller taking offers anytime should hold ‘someone’ responsible for a buyer who missed out on presenting an offer because one was accepted 5 minutes ago.

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