How to work with your staging consultant

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I never understood why other agents wanted to have a massive “inventory.” They would beam with pride as they showed me their giant whiteboards full...

Develop a personal brand statement

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To be clear, your brand is not your logo, or your name or your tagline. Those things represent your brand on the surface

The lost $100,000 commission

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You never know where a string of referrals is going to originate. If you prepare for every listing appointment like it’s worth $100,000, you will earn an extra $100,000 quicker than you think.

Why some people drive you crazy

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We all naturally “click” with some clients. It’s fun and easy to work with them. Others? Not so much.

The bus bench conundrum

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Are bus benches worth the expense, or not? It depends. Let’s look at two extreme scenarios.