Defending your commission

20
During my full-time real estate career, I was rarely asked for a reduction of my commission. There’s a good reason for this.

Opinion: The mega agent illusion

11
This type of misleading advertising is one of the biggest reasons why the public perceives Realtors as a bunch of bungling sleaze-bag amateurs.

Habit-forming routines – the key to creating credibility consistently

1
Introducing routines into your work-life is a powerful habit-forming technique to ensure you get all your important work done consistently. You can’t just do it sometimes!

The essentials of a pre-listing package

2
How many of your potential clients actually take the time to read your elaborate pre-listing package? I mean, they know you’re coming over anyway, right?

Reap a bountiful harvest from a tiny geo farm

0
I would say that 99 per cent of agents do not run a geo farm. But you should, even if it’s only a tiny patch. Let’s call it a geo garden! 

Stop running your business by the seat of your pants

4
If you can accurately answer the questions at the beginning of this article, there’s no need to read the rest. So, how’d you do?

How to communicate with couples

2
Trying to identify the decision-maker in a couple is an extinct old-school strategy. You’ve got to impress them both, or the answer will be no.

Make more sales by NOT being a salesperson

0
A new home salesperson sells houses and condos. But the wants and needs of the new home salesperson are in direct conflict with the buyer’s.

How to work with your staging consultant

0
I never understood why other agents wanted to have a massive “inventory.” They would beam with pride as they showed me their giant whiteboards full...

Develop a personal brand statement

1
To be clear, your brand is not your logo, or your name or your tagline. Those things represent your brand on the surface