Ted Greenhough

You’ve heard the ads. “Johnny hired ‘FSBO Inc.’ and saved over $15,000!” Really? How does Johnny know he saved $15,000? How does he know he didn’t actually lose money by choosing not to hire an experienced, highly skilled agent?

How often have you heard this? “My clients like the property, but they don’t want to participate in multiple offers.” I’ve had my own clients who suffered from FoMO (fear of multiple offers) syndrome.

If you’re a highly skilled and experienced agent, who consistently delivers outstanding results, shouldn’t you get paid more than the “average” agent? I mean, you could charge more, but is it really worth it?

During my full-time real estate career, I was rarely asked for a reduction of my commission. There’s a good reason for this.

This type of misleading advertising is one of the biggest reasons why the public perceives Realtors as a bunch of bungling sleaze-bag amateurs.

Introducing routines into your work-life is a powerful habit-forming technique to ensure you get all your important work done consistently. You can’t just do it sometimes!

How many of your potential clients actually take the time to read your elaborate pre-listing package? I mean, they know you’re coming over anyway, right?

I would say that 99 per cent of agents do not run a geo farm. But you should, even if it’s only a tiny patch. Let’s call it a geo garden! 

If you can accurately answer the questions at the beginning of this article, there’s no need to read the rest. So, how’d you do?

Trying to identify the decision-maker in a couple is an extinct old-school strategy. You’ve got to impress them both, or the answer will be no.