Ted Greenhough

How many of your potential clients actually take the time to read your elaborate pre-listing package? I mean, they know you’re coming over anyway, right?

I would say that 99 per cent of agents do not run a geo farm. But you should, even if it’s only a tiny patch. Let’s call it a geo garden! 

If you can accurately answer the questions at the beginning of this article, there’s no need to read the rest. So, how’d you do?

Trying to identify the decision-maker in a couple is an extinct old-school strategy. You’ve got to impress them both, or the answer will be no.

A new home salesperson sells houses and condos. But the wants and needs of the new home salesperson are in direct conflict with the buyer’s.

I never understood why other agents wanted to have a massive “inventory.” They would beam with pride as they showed me their giant whiteboards full...

To be clear, your brand is not your logo, or your name or your tagline. Those things represent your brand on the surface

You never know where a string of referrals is going to originate. If you prepare for every listing appointment like it’s worth $100,000, you will earn an extra $100,000 quicker than you think.

We all naturally “click” with some clients. It’s fun and easy to work with them. Others? Not so much.

Are bus benches worth the expense, or not? It depends. Let’s look at two extreme scenarios.