Coldwell Banker introduces “Ultimate Service” integrated marketing campaign

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Coldwell Banker Canada’s customer satisfaction program, Ultimate Service, reached a new milestone as real estate professionals affiliated with the brand achieved a 98 per cent customer satisfaction rating from more than 75,000 Canadian home buyers and sellers. To mark the event, the company is unveiling a new integrated marketing campaign.

A new marketing theme line has been introduced: “98% Customer Satisfaction from 75,000 Canadians…that’s Ultimate Service.”

“Ultimate Service is founded on a business philosophy of listening to the customer and putting their needs first,” says Andy Puthon, president of Coldwell Banker Canada. “The system centres on developing a customized marketing and services plan, backed by a written service pledge and providing the customer an opportunity evaluate our service. The satisfaction ratings derived from these independently tabulated customer surveys deliver proof positive that Coldwell Banker professionals deliver outstanding service.”

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The new campaign includes:

  • A marketing logo with Ultimate Service consumer theme and tagline
  • New eMarketing campaigns for buyer and seller satisfaction surveys
  • eCards for prospecting and talent attraction
  • Downloadable presentation artwork and links to consumer content on the company’s website
  • Full page advertising in the REM monthly magazine
  • Local publicity resources and social media content
  • All-new agent interactive learning sessions delivered by national WebEx

This year the Ultimate Service Awards program was extended to honour teams in addition to individual and company awards. A new Ultimate Service awards logo was unveiled during a Canadian Awards WebEx.

During the live awards presentation, Puthon noted that this year’s Top Ultimate Service award winners all hailed from the No. 1 Coldwell Banker affiliated company in Canada, Coldwell Banker Horizon Realty in Kelowna, B.C. The top Ultimate Service provider in Canada was     Marion Lahey, while the top team with one to three members was a tie between Cecile Guilbault Group, based in Peachland, B.C. and     Watson Brothers. The top team with four plus team members was Jane Hoffman Group.

“It is clear that providing outstanding customer service and achieving high levels of productivity go hand in hand,” said Puthon.

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