Century 21 Canada has launched a mobile web platform for users of popular hand-held devices and smart phones, including Blackberry, iPhone, iPod Touch, iPad and Google Android phones. Additional devices will be added as development continues, the company says.
The mobile website offers mobile-device-optimized property search, real estate agent/office search and agent pages; proximity search, enabling users to find homes and offices near their current locations; functionality for consumers to view and save favourites; the ability to add properties and notes on the go; full integration with the Century21.ca website and more.
iPhones users currently account for the majority of visits to Century21.ca from mobile devices, with iPods and Blackberry users coming in second and third, respectively. “Most of the approximately 900,000 monthly visits to Century21.ca still come from home computers,” says Century 21 Canada president Don Lawby. “But mobile search optimization is the future of online real estate marketing, in my opinion.”
Alex Blyakhman, president and chief product officer of WhereToLive.com, which developed the platform, says, “Many smart phones today have search functionality equivalent to home computers. Their technology lets potential home buyers tour neighbourhoods, view properties, download pictures or videos and then share their favourites with friends anywhere in the world. As a marketer, your website had better provide a positive and problem-free experience for these users or they’ll go somewhere else.”