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Once a consumer has identified a need or a want they begin the next step, which is research. It has two components: internal and external information seeking.
The goal of any good promoter or sales representative is to persuade the consumer to choose their product or service. In real estate, this means getting homeowners to list their property and to influence home buyers to shop at your “store.”
It seems logical that a highly relevant tool would have more budget allocated to it. However, this is not always true.
There are four basic markets a real estate sales representative may wish to target. Each group requires a slightly different campaign. This allows maximum return on investment when designing a brand campaign.
The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P’s” of price, promotion, product and placement.
Personal branding took off around 2010 and it has become a mainstay for real estate marketing since then. The Harvard Business Review discussed successful digital brands as “adaptable.” How does one introduce flexibility into their brand?
Regardless of how marketing technology changes or makes connecting easier, the basic concept is the same: people do business with people in their network that they like and trust.
Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites.
The internet has brought on many changes to our society in the past 25 years. One of the most elegant changes has been the appreciation of a self-serve culture.
This is a quick guide about how to cold boot your new real estate website in case you haven’t yet found a technology partner that you understand (or understands you).
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