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RealtyWebsites.ca is owned and operated by TRES Labs. We are dedicated to serving the real estate industry with innovative programming and website content. Through licensee training, research and customer feedback we have learned the Canadian real estate eco-system from the inside. By understanding the business this way we can innovate, which makes our products better, and that’s good for everyone.

Real estate advertising: Marketing or promotion?

The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P’s” of price, promotion, product and placement.

Real estate content marketing in 2022

Personal branding took off around 2010 and it has become a mainstay for real estate marketing since then. The Harvard Business Review discussed successful digital brands as “adaptable.” How does one introduce flexibility into their brand?

Real estate marketing budgets are inverse to ROI. Why?

Regardless of how marketing technology changes or makes connecting easier, the basic concept is the same: people do business with people in their network that they like and trust.

Free tools to drive traffic to your website

Search engine optimization (SEO) and pay-per-click advertising (PPC) are the two main drivers of traffic to e-commerce websites.

Real estate websites as mass media

The internet has brought on many changes to our society in the past 25 years. One of the most elegant changes has been the appreciation of a self-serve culture.

A quick guide to websites for new real estate sales reps

This is a quick guide about how to cold boot your new real estate website in case you haven’t yet found a technology partner that you understand (or understands you).

DIY search engine optimization

If you have a WordPress site, there are plug-ins that allow you to optimize the content for search engine ranking.

Experience Cloud: The new advertising supersystem by Adobe

Adobe Experience Cloud is designed to be an end-to-end solution that allows marketers to produce ads using Adobe creative software and then syndicate the campaign using one control panel.

Get more leads by building a niche site

Identifying an unserved niche is exciting because it means you’ve found a virgin market that may be especially profitable or have an attractive growth trajectory.

The new marketing triangle: High touch, high tech and traditional media

The elements of the new marketing triangle are high touch, high tech and traditional media. Market exposure in one venue affects the performance of another that is downstream from the entry point in the network.