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Robin Wilding

Robin Wilding is the creative mind behind The Lead Gen Factory and The Realtor Pipeline. The Lead Gen Factory is a boutique real estate online marketing company hyper-focused on lead generation; The Realtor Pipeline is a digital DIY platform showing Realtors how to generate online leads, lead conversion, Social Media Marketing, sales pipeline building, and more. She also leads The Realtor Pipeline Facebook group, a group for Realtors to learn new online techniques, technology and share best practices.

Understanding social media networks

There are multiple platforms, each with their own intricacies. Let’s look into each platform so you can figure out how to make them work for you.

Social media marketing: The 80/20 rule

Social media is meant to be just that – social! While many people, especially Realtors, use it as a platform to get business, never...

Leverage Facebook groups to build your network

I created my own Facebook group years ago to attract business and it was one of the best business decisions I’ve ever made. The "street cred" it gives you is powerful.

Social media marketing: The importance of engagement

Simply posting things on social media won’t do it. That’s talking at people, not with people. You should be responding to every comment on your social media, even if it’s just a quick “thanks!”

Calculating your client acquisition cost

“What’s your client acquisition cost?” When a business pitching investors knows that cost, they almost always get an investment. You simply need to do a little basic math.

How to build a pipeline from online leads

Once your sphere and database have been exhausted you need a new source for clients. There are offline methods for developing leads and clients, but online is where it’s at these days.

Creating your authentic branding

People want nice people, active in their community, people they relate to – who just happen to be great at real estate. How do you accomplish this?

Is your website a copycat? And does it add value?

People want to know who you are, what you’re about, what they have in common with you and what you have to offer. Does your website portray that?

Here are the best places to spend your digital marketing dollars

Every real estate professional wants the biggest bang for their marketing bucks. But how do you make that happen? Here are the best places to spend your digital marketing dollars for the best possible return.

How to do authentic, lead-generating Facebook ads

To do Facebook advertising well and stand out from everyone else, you need to be unique and more authentic with your ads. Make your ads about the viewer and their needs.