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Nina Doiron

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Award-winning Certified UltimateStager, redesigner and owner Nina Doiron is the principal at iStage& Organize. She provides an objective and experienced eye to attract more buyers and help sell for top dollar. She will also help you declutter and get organized. She says she will “inspire redesign ideas so that you’ll fall in love with your home again.” Call 416-993-0131.

It’s already nice. Why do I need staging?

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I sometimes think, “I’m not sure they need me!” But these are the very homeowners who understand that even a beautifully designed luxury property will shine brighter with proper staging.

4 frequently asked questions about home staging

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During the past 20 years, professional home staging has a proven track record as one of the most effective marketing tactics in real estate transactions. It is now frequently used for all types of homes at all market values.

How to handle client objections to staging

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80 per cent of real estate agents believe in the value of professional home staging, but only 20 per cent incorporate it into their business. Let’s talk about some of the primary objections we hear about most often.

Success starts in your office

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It is a Feng Shui belief that clutter can cause noise and distraction and prevent positive energy from entering your home or place of work. So let’s get our workspaces organized.

9 key curb appeal tips

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Potential buyers form their ideas about a home quickly and instinctively, and you want them to feel positively about the property you’re representing from the start.

Marketing homes starts with knowing what the buyer wants

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With spring upon us, the real estate market is just lukewarm. With sellers anxiously wanting to sell their homes and buyers still holding off,...

Protect your house as it protects you

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It saddens me to see the severe neglect some homes have faced. Just like our bodies, our homes need regular maintenance and care to keep them well.

Real Estate Staging Association offers Certified Staging Advocate certification

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Although only recently launched, more than 60 sales reps and brokers across the Greater Toronto Area now hold the RESA CSA (Certified Staging Advocate) designation.

Time to prepare for next year’s listings

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If your client is serious about selling in January or February, help them along by offering them a home staging consultation.

Does home staging cost too much?

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When the objection is that home staging costs too much, sellers need to consider the carrying cost of a house when it sits on the market for months on end, and the staging investment relative to the sale price.