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Michel Friedman

Michel Friedman has been a real estate broker since 1990. He is the author of STAR AGENT, the path to 50+ real estate transactions per year, available on Amazon, and was rated as #1 in hot new releases in the real estate profession category when it came out. Michel is currently senior manager at Re/Max Premier Inc. in Vaughan.

Real estate pros: Are you ready for 2021?

Fact is the market today is hot. We don’t know what tomorrow brings but I will say the same as I did last year (or the end of every year for that matter). You have to make a plan. So here are the steps you need to take to prepare for 2021.

How agents kill deals over home inspections

As a manager, I have seen too many deals fall through because of home inspections. Here is how home inspection conditions should be handled.

How important is your company’s brand?

Switching from a non-brand to brand brokerage does not automatically increase one’s business. Branding oneself as an individual is absolutely necessary in our industry.

Problems with Ontario’s phantom offer solution

The new Ontario Bill-55 has been created to solve the growing problem of phantom offers in real estate. The question is, will that eliminate phantom offers? In my opinion, no.

15 reasons why you should use a Realtor

Even with high tech advances and licensing authorities tying our hands behind our backs, real estate is still a “peoples’ business”. Here are 15 reasons why you should use a Realtor.
database referrals

Is real estate a profession? Why is “sales” a dirty word?

I often see real estate sales associates refer to themselves as “professionals”. Is real estate a profession? Why do we we try and disguise ourselves as being a “professional” rather than a salesperson?

Real estate brokerage models: Give a person a fish

If a new salesperson is looking for a place to work, they have lots of choices. There are many different kinds of real estate brokerage models. But there are no easy solutions. We must work hard for our money.