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Mark Brodsky

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Mark Brodsky has been working with Realtors since 2008, producing monthly newsletters and social media management. Send him an email or visit his website.

Using hashtags to maximize your presence

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You may be using Instagram, but are you maximizing it? Are you increasing your exposure and getting more attention?

Your DIY digital marketing audit

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Are you making a great impression when someone meets you online? When a potential client looks you up, you want them to find the best you have to offer. You don’t want to be outdated or inaccurate, which is why it makes sense to review your online presence on a regular basis.

So you sent out your newsletter – now what?

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If you’re using email to stay front of mind with your clients, that’s terrific. Here’s a primer on which numbers to pay attention to and how you can use them.

3 ways to improve email marketing

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What part of your real estate practice holds the most value? Your list of happy past clients. Email is the last broadcast channel available to reach everybody on your list.

Email marketing: Pay attention to open rates

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If you’re not measuring, you're not marketing. Pay attention to the open rate of your marketing email to gauge whether or not it’s effective.

Don’t like how you look on camera? Get over it.

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“I don’t like the way I look on camera,” or “I don’t like the way I sound.” Here’s some tough love: you need to get past this. Nobody likes how they look on camera.

How Facebook advertising works

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Facebook is a business and wants you to spend money advertising with it. Is it a good deal?

Two tools to help make social media easier

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Using tools like Hootsuite and Canva can make posting on social media easier, and they are free! Watch Mark Brodsky’s short video to learn more.

5 ways to take email marketing to the next level

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. I think it makes much more sense to spend your time and money marketing to your past clients – this is where email comes in.

Keep your marketing working during the holidays

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When it comes to your email marketing over the holidays, I recommend that your monthly newsletter be sent before Dec. 15.