Home Authors Posts by Mark Brodsky

Mark Brodsky

Mark Brodsky has been working with Realtors since 2008, producing monthly newsletters and social media management. Send him an email or visit his website.

Get more out of your social media

The most valuable thing you can do for your business is to nurture the relationships you already have. Start with the people you’re connected to on Facebook, LinkedIn and Instagram by inviting them to sign up for your email list.

Gauging the success of your social media

The pandemic has changed the way Realtors market themselves. The days of open houses and door knocking are behind us and while they may return in the future, your marketing machine has to work now.

Three ways to kickstart your online marketing for fall

Marketing yourself or your business online is critical. Make sure that you’re easy to find and that the information is up-to-date. Here are three things you should think about.

Using hashtags to maximize your presence

You may be using Instagram, but are you maximizing it? Are you increasing your exposure and getting more attention?

Your DIY digital marketing audit

Are you making a great impression when someone meets you online? When a potential client looks you up, you want them to find the best you have to offer. You don’t want to be outdated or inaccurate, which is why it makes sense to review your online presence on a regular basis.

So you sent out your newsletter – now what?

If you’re using email to stay front of mind with your clients, that’s terrific. Here’s a primer on which numbers to pay attention to and how you can use them.

3 ways to improve email marketing

What part of your real estate practice holds the most value? Your list of happy past clients. Email is the last broadcast channel available to reach everybody on your list.

Email marketing: Pay attention to open rates

If you’re not measuring, you're not marketing. Pay attention to the open rate of your marketing email to gauge whether or not it’s effective.

Don’t like how you look on camera? Get over it.

“I don’t like the way I look on camera,” or “I don’t like the way I sound.” Here’s some tough love: you need to get past this. Nobody likes how they look on camera.

How Facebook advertising works

Facebook is a business and wants you to spend money advertising with it. Is it a good deal?