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Kenneth Laroza

Kenneth Laroza is the broker of record at PSR Brokerage in Toronto. He has been immersed in the real estate industry for over 16 years. He takes a hands-on approach to his job to see that the company maintains a high level of integrity and works closely with governing associations to ensure the brokerage meets and surpasses industry standards. Visit the PSR website, Kenneth's blog or email [email protected].

When to get a representation agreement signed

I often have new agents ask me: when should I get a buyer representation agreement signed? When should I present it? I don’t want to seem pushy…

E-mail etiquette for real estate professionals

I get it. You’re busy. We’re all busy, but as real estate professionals one of the main lines of communication is through email and your etiquette tells a lot about you. Your reputation matters.

4 reasons why you should work from the office

Avoiding the traffic and trying to find parking is enough to make anyone stay home or work in a local coffee shop. I’m here to tell you the four main benefits as to why you should work from your office. 

Three things (many) brokerages won’t tell you

If every brokerage says you’ll make $100,000 in your first year, but one brokerage’s manager tells you that you’d be lucky to hit $40,000, most people would probably think twice about joining that team.

Don’t be a jerk to office staff

You ever hear the phrase, “how you treat your waiter reveals a lot about you”? To me, the same goes for your receptionist, administrator and anyone else in your office.