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Kenneth Laroza

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Kenneth Laroza is the broker of record at PSR Brokerage in Toronto. He has been immersed in the real estate industry for over 16 years. He takes a hands-on approach to his job to see that the company maintains a high level of integrity and works closely with governing associations to ensure the brokerage meets and surpasses industry standards. Visit the PSR website, Kenneth's blog or email [email protected].

When to get a representation agreement signed

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I often have new agents ask me: when should I get a buyer representation agreement signed? When should I present it? I don’t want to seem pushy…

E-mail etiquette for real estate professionals

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I get it. You’re busy. We’re all busy, but as real estate professionals one of the main lines of communication is through email and your etiquette tells a lot about you. Your reputation matters.

4 reasons why you should work from the office

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Avoiding the traffic and trying to find parking is enough to make anyone stay home or work in a local coffee shop. I’m here to tell you the four main benefits as to why you should work from your office. 

Three things (many) brokerages won’t tell you

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If every brokerage says you’ll make $100,000 in your first year, but one brokerage’s manager tells you that you’d be lucky to hit $40,000, most people would probably think twice about joining that team.

Don’t be a jerk to office staff

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You ever hear the phrase, “how you treat your waiter reveals a lot about you”? To me, the same goes for your receptionist, administrator and anyone else in your office.