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Jeff Mowatt

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This article is based on the bestselling book Influence with Ease by customer service strategist and Hall of Fame motivational speaker Jeff Mowatt. To obtain your own copy of his book or to inquire about engaging Jeff for your team, visit www.jeffmowatt.com.

The myth of treating clients equally

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. I believe that treating customers fairly and equally is a mistake. It’s unprofitable. It belittles customers and employees. And it’s unethical. There, I’ve said it.

Are you too busy to be productive?

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By simply realigning their priorities, managers and brokers can lead their company or department in a way that builds customer and staff loyalty, reduces operating costs, makes more money and serves as a model corporate citizen.

A common assumption that ruins reputations

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To gain the business, we might offer a slight extra, “We’ll also throw in such and such.” Or the customer asks for some slight change, which we assure them won’t be a problem. Later we conveniently “forget” about the little extra.

The humility advantage and turning clients into fans

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Ironic how admitting up front what you don’t know actually increases your credibility when you make a statement about what you actually believe. The technique itself is easy.

How to build trust with skeptics

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You’ve probably heard that when you first deal with potential customers, you should share your elevator speech. I’ve found most of these verbal teasers of what you offer actually reduce trust.

How to end emails to clients

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Conventional wisdom among writers is to assume readers have the intelligence of seventh graders. When it comes to communicating with clients, I believe the opposite is true.

A tip to boost revenues and put a spring in your step

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If your business is down and your enthusiasm is waning during the pandemic, here’s a tip proven to boost revenues and put more spring in your step.

Contacting vs connecting during COVID-19

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I agree that it’s helpful and therapeutic to communicate with customers, friends and family during isolation. However, I believe even more important is whether we actually listen during those brief encounters.

5 rules of customer confidentiality

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You can gain tremendous trust with customers by simply following these five unwritten rules of customer confidentiality. Ignore them at your peril.

5 reasons to avoid the friend zone with clients

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The key question is what is the most appropriate and profitable salesperson/client relationship?