Home Authors Posts by Barry Lebow
I believe that the appraisal theory that most of you have learned in school is so outdated that it has very little relevance to 2021.
I have a friend. Based on volume, her sales propel her into the ranks of the top five per cent of salespeople but based solely on commissions earned, she never tops $100,000 per year.
At the fall NAR Expo in Boston I picked up Selling Luxury Homes by Jack Cotton, a Sotheby’s broker from Cape Cod. I could not put it down.
An experienced manager told me “Never show the public expired listings. They will get those prices into their heads.” I did not agree because the opposite is true. Expired listings have power.
This is my continuing series about the future of real estate and teams. Many of us, as mortals are apt to do, reflect and...
Buyers are backing out of deals – they bought but could not sell (at their price) their own home. In many cases, one sale leads to a chain of sales and that first deal can cause problems for four or more other sales up the line.
Some brokerages embrace teams but others are threatened by them. In order to attract strong teams, a brokerage must provide value for them, and it has to be flexible in respect to commission splits.
This no nonsense, no fluff, meat and potatoes book by Steve Silver called "Foundations for Success" is a great Canadian real estate training guide, available now on Amazon.ca or directly from his website.
The number one reason to leave a brokerage is ethics. Not sure if you should stay or leave? Ask yourself, what are the ethics of your present office and are they in sync with your own values and beliefs?
Is dressing for success important in real estate? I know that many of you believe that you can sell real estate wearing jeans and a baseball cap, and I acknowledge that you can – for the short game. But for the long term, the lesson this man related shows that being a professional is about image.