Select Page
Creating your authentic branding

Creating your authentic branding

Today’s market wants authentic marketing and branding. Gone are the days of people deciding on a real estate salesperson based on the ’90s power pose and big sales stats. People want nice people, active in their community, people they relate to – who just happen to be...
Is your website a copycat? And does it add value?

Is your website a copycat? And does it add value?

Today’s modern online audience is significantly more sophisticated now than in the past. They are looking for more than just a property search (because they can get this in 1,000 different sites now) or a pretty design. What people are looking for is an experience. In...
How to do authentic, lead-generating Facebook ads

How to do authentic, lead-generating Facebook ads

Most real estate salespeople either haven’t tried Facebook ads, or have dabbled without much success. Most of them who try Facebook ads do one or more of the following: A listing ad An open house ad A “Hi, I’m a Realtor – call me!” style ad A home evaluation ad. If I...