Home Authors Posts by Catherine Willems
Trying different tactics or spending more on your marketing without addressing the underlying problem is like trying to wallpaper over a hole in the wall. It may look good, but the problem is still there.
Niching isn’t about limiting yourself or turning away business – I still have many clients who aren’t Realtors. Niching is fundamentally about how you market yourself.
You’re competing with a lot of other agents for those coveted listings and buyers. So how do you stand out in such a crowded marketplace? It all starts with your brand.
Not every prospect or lead makes a good client. You’ve likely heard of the 80/20 rule, also known as the Pareto principle.
A common challenge I hear when talking to Realtors centres around conversion and the frustration of not being able to turn leads into clients. Here are five reasons why leads don’t convert.
The right leads are easier to convert, which means you spend less time chasing and more time selling. So, how do you attract the right leads to your business?
With thousands of Realtors available to choose from, what makes you stand out from the crowd? When was the last time you really evaluated your online presence?
Real estate is an exciting and dynamic profession. It’s also one of the hardest careers in which to succeed. With so many real estate...