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Catherine Willems

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Self-described geek, artist and fledgling hockey goalie, Catherine Willems has been in marketing for over 25 years and focused on digital since it became a thing. Since starting her own business in 2009, she’s helped over 100 clients across two continents achieve online marketing success. As the owner of Realty Marketing, she says she has faced the same entrepreneurial struggles as many of you and can pass on her learnings to give you back your late nights and weekends. Book a free consult today or call 416-994-2332.

You don’t need more marketing

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Trying different tactics or spending more on your marketing without addressing the underlying problem is like trying to wallpaper over a hole in the wall. It may look good, but the problem is still there.

10 criteria to determine your ideal niche market

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Niching isn’t about limiting yourself or turning away business – I still have many clients who aren’t Realtors. Niching is fundamentally about how you market yourself.

Your brand: How to stand out from the competition

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You’re competing with a lot of other agents for those coveted listings and buyers. So how do you stand out in such a crowded marketplace? It all starts with your brand.

When to say no to a prospect

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Not every prospect or lead makes a good client. You’ve likely heard of the 80/20 rule, also known as the Pareto principle.

5 reasons why your leads aren’t converting

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A common challenge I hear when talking to Realtors centres around conversion and the frustration of not being able to turn leads into clients. Here are five reasons why leads don’t convert.

Not all leads are created equal

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The right leads are easier to convert, which means you spend less time chasing and more time selling. So, how do you attract the right leads to your business?

Time to freshen up your online presence

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With thousands of Realtors available to choose from, what makes you stand out from the crowd? When was the last time you really evaluated your online presence?

8 steps to find your niche in real estate

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Real estate is an exciting and dynamic profession. It’s also one of the hardest careers in which to succeed. With so many real estate...