Here are the best places to spend your digital marketing dollars

Every real estate professional wants the biggest bang for their marketing bucks. But how do you make that happen? Here are the best places to spend your digital marketing dollars for the best possible return.

How to do authentic, lead-generating Facebook ads

To do Facebook advertising well and stand out from everyone else, you need to be unique and more authentic with your ads. Make your ads about the viewer and their needs.

Get more leads from your website

Earning leads from your real estate website isn’t magic – it’s science. Asking for the business is a well-known concept in offline real estate lead generation, but you need to ask for it online too.

Performing a branding effectiveness analysis

The effectiveness of your branding can be determined by examining a myriad of factors and asking questions while you look at your website, social profiles and logo.

8 reasons to advertise on Facebook

Facebook ads are a great advertising resource for real estate professionals. However, it isn’t easy. You need to try out a few concepts to figure out what works for you.

Should you be blogging?

Blogging has become as much of a buzzword as “hash tags”. But much like hash tag, many people don’t really understand the purpose of it. Realtors are told "you should blog." But why?

How to be a branded real estate rock star

Your branding will be your first – and possibly last – impression with someone. That makes branding a critical part of your marketing strategy. And it needs to be powerful.

More leads from your website: Lead generation forms

Imagine hosting an open house where you don’t ask for a follow up. You’d be missing opportunity. Same with online. Earning leads online is about asking for the business and the way to do that is through lead-generation forms.

A real estate online marketing showdown

Should you go with SEO, PPC, SMM or some other three-letter acronym? To help demystify the Rubik’s Cube of online marketing, let’s break down Realtors’ online marketing and advertising options.

How to use Facebook ads to generate leads

Many of you are probably on Facebook and hoping to generate leads through your posts and contacts, but there’s another way: Facebook ads.