Preparing for a showing: The cloak of invisibility

To improve market value, invite your sellers to participate in the marketing by transforming (and maintaining) their house into a professionally designed, decorated and furnished model home. Their extra effort will pay off.

Real estate marketing: The wholistic approach

There are so many different elements to marketing, how do you know where to start? Social media? Social ads? Video marketing? SEO? Where do you start and which strategy is most effective?

See it to believe it, and you will achieve it

Thinking about anything is the first step to making it a reality. The next step is to actually take it out of your mind and put it somewhere that you will see it consistently.

How to work with your staging consultant

I never understood why other agents wanted to have a massive “inventory.” They would beam with pride as they showed me their giant whiteboards full...

Get more out of your social media

The most valuable thing you can do for your business is to nurture the relationships you already have. Start with the people you’re connected to on Facebook, LinkedIn and Instagram by inviting them to sign up for your email list.

Health is wealth: Staying healthy during the pandemic

In this episode, Toni and Jenny talk about how they are dealing with the stress of the real estate business, particularly now during the pandemic.

Build better connections to close more deals

There are many astute real estate professionals who articulate their ideas extremely well. But when it comes to understanding how people feel, they are...

Don’t you forget about me: Stay in touch without being a nuisance

It’s a fine line – staying in the forefront of people’s minds about your real estate expertise without being a pest.

Consider this before hiring help for your business

Before you take the leap of bringing someone on to help you live the life you envision for yourself, consider this. Watch the video.

5 best social media sites for real estate agents

Real estate agents who are serious about keeping up with effective marketing techniques in the industry should be active on these sites.