Advice for Agents

Jennifer and I had an amazing weekend up north, and while there we started thinking about what properties might be available in that area. It amplified my thoughts on why a local Realtor is so integral for everyone.

Regardless of what business you are pitching, you are better off saying nothing and learning about the prospect, rather than being the one rambling.

Are you wondering what kind of real estate content marketing you should be using? Or do you wonder what real estate content marketing even is?

. While we may have developed the ability to adapt to the everchanging conditions caused by COVID-19 in a relatively short period of time, the need to develop this skill further has only increased.

You should be taking advantage of both email marketing and social media marketing, but it’s important to understand how they work and what they do.

The world has changed, and the way business is done has followed. What does this mean for regular cold calling?

There’s no one size fits all when selecting a real estate brokerage so it’s important to ask the right questions before choosing one to join.

Has this ever happened to you? It’s five minutes after the first showing for your new listing, and the seller is on the phone. “Did they like it? Do they give any feedback?” Meanwhile, you’re thinking to yourself, “This is such a waste of time.”

This whole business is about the long game. Yet when looking for the next deal, too often the focus is on the quick short-term fix.

We enter people’s lives, we deal with their emotions, we deal with their money and we often find ourselves part of their relationships, even if it’s only for a short while. Yet we don’t understand how to de-escalate a social violent encounter.