Is cold calling dead?

With social media on the rise and Zoom or Team calls becoming the new norm, is the art of cold calling something of the past?

How to communicate with couples

Trying to identify the decision-maker in a couple is an extinct old-school strategy. You’ve got to impress them both, or the answer will be no.

How real estate agents can get more followers on Instagram

I really hope by now you are using Instagram. I’ve been using it for quite a while now and getting Instagram followers in real estate can take some creative thinking.

How to support your marketing for ultimate return

To put a roof on a house, we need walls. To put walls up, we need a foundation. To start the foundation, we need footings. Everything needs support.

Planning your real estate marketing for 2021

With only a few weeks left until the end of year, business owners are starting to look ahead to 2021 to get our marketing plans in place.

Real estate pros: Are you ready for 2021?

Fact is the market today is hot. We don’t know what tomorrow brings but I will say the same as I did last year (or the end of every year for that matter). You have to make a plan. So here are the steps you need to take to prepare for 2021.

How Realtors can effectively manage their time

We all have the same 1,440 minutes every day. So how do some agents make it look easy, crushing their to-do list like warriors? Let’s find out!

Make more sales by NOT being a salesperson

A new home salesperson sells houses and condos. But the wants and needs of the new home salesperson are in direct conflict with the buyer’s.

Dealing with rejection: 3 tips

Whether we are making a cold call for the first time or are well into the sales process, hearing hesitation or a flat out no from our prospects surprises us and completely throws us off in some cases. Overcome rejection in these three ways.

Preparing for a showing: The cloak of invisibility

To improve market value, invite your sellers to participate in the marketing by transforming (and maintaining) their house into a professionally designed, decorated and furnished model home. Their extra effort will pay off.