If your business is down and your enthusiasm is waning during the pandemic, here’s a tip proven to boost revenues and put more spring in your step. Let me start by saying I’ve never been a fan of pseudo-science theories such as The Secret, whereby simply visualizing things you want, they begin to manifest themselves.

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Don’t get me wrong, I’m an avid proponent and practitioner of writing goals and taking steps to accomplish them. I don’t, however, think putting a picture of a Maserati on your fridge is going to do a single thing to make it appear in your driveway. On the contrary, I think having a picture of a car we can’t yet afford insinuates to our psyche that the aging Corolla we drive is depressing. When obstacles occur (like a freakin’ pandemic!) that sportscar staring at us from our wall becomes an accusation; a reminder of what we are lacking. What if we took the opposite approach?

What if instead, we embraced the single strategy that Dave Lacusta attributed to his becoming one of the top sales performers of Xeva Mortgage? It was January 2019 at Xeva’s Las Vegas awards conference. I was scheduled to share my Trusted Advisor message as the closing keynote. So over the course of the day leading up to my session, I listened as the top 10 per cent of sales reps shared tips that made their results so much higher than the average.

Dave explained the one action he executed was beginning his workday by jotting down in a journal the things he was grateful for. He said that the single activity of practicing gratitude made all the difference.

Coincidentally, at dinner that evening I was chatting with Colin Dreyer, enormously successful founder of Verico Mortgages and inductee into the Insurance Hall of Fame. Colin said that the one anchor that kept him grounded and focused over the years was beginning his day with an attitude of gratitude.

That was good enough for me. Ever since that conference, I’ve started my workday spending five minutes writing a few things for which I’m grateful. Yes, even my vehicle that isn’t new but still runs well. Writing in a gratitude log gets me focused on opportunities and blessings rather than obstacles and shortages. It’s been especially helpful during this pandemic. It costs nothing and only takes five minutes. Perhaps it will work for you and your business through these difficult days and beyond.


  1. Thanks Jeff.
    A slight nuance, Social Psychology says write your 5 what are you grateful for, every 3 days.
    Writing it daily could wear you out it says.
    Anyway, everyday above the ground is a good day. There is the 1st gratitude.
    Thanks again.


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