Do I think you should be a rapid responder? Certainly! But within certain limitations that support your overall productivity. Here are a few simple rules that I follow.
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Columnists
Real estate advertising: Marketing or promotion?
The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P’s” of price, promotion, product and placement.
How to be a rapid responder but still get stuff done
Do I think you should be a rapid responder? Certainly! But within certain limitations that support your overall productivity. Here are a few simple rules that I follow.
You made a great hire. Now what?
Hiring great talent is important. Retaining them is even more important. Here are our top tips for retaining your employees.
Legal Issues
Sellers can’t rely on “escape clause” to accept a better offer
In some cases, sellers may wish to hedge their bets by accepting a conditional offer that contains a term allowing them to continue to market the property for sale until the deal is firm.
FINTRAC: 5 things to remember in 2022
Here are answers to five of the most frequently asked questions I receive when conducting FINTRAC updates for brokerages and real estate boards.
Lessons learned after ethics accusations from an ex-husband
A real estate agent contacted our office seeking legal advice on how to handle a complaint against her to the Real Estate Council of Ontario. The following is how our office handled the complaint and proved her innocence.
Products & Tech
RankMyAgent.com names its top 100 agents for customer service
RankMyAgent.com recently announced the winners of its inaugural awards to honour the country’s Top 100 Real Estate Professionals of 2021.
Bridget Blue offers training course for real estate admins
Hiring and training a real estate administrator is a daunting task. Bridget Blue created a training program that would provide skilled, work-ready real estate administrators to Ontario agents and brokers.
Free online event to demonstrate virtual environments for marketing homes
Ontario broker Kevin Flaherty is hosting a free online event for real estate agents and brokers on January18 at 1 p.m. EST.
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